WordPress Email Deliverability: The Header Nobody Checks
Short answer: WordPress email deliverability usually fails on alignment, not authentication. SPF and DKIM…
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DKIM Record Check: What You Can Prove From Outside, And What You Cannot
Short answer: a dkim record check from outside means guessing selector names and asking DNS about each one…
The WordPress Client Report: I Found 30 Things And Reported 7
Short answer: a good WordPress client report is short because most findings are not news. I ran one pass of…
Duplicate Google Analytics Tags: You Cannot Find Them In The Page Source
Short answer: a duplicate google analytics tag inflates sessions, halves your bounce rate and double-counts…
WordPress Conversion Tracking: I Counted Three Sales From One Order
Short answer: most WordPress conversion tracking fires on the thank-you page URL, and that URL returns 200…
DMARC Record Setup For Agencies: Our Own Records, Including The Embarrassing Ones
Short answer: dmarc record setup is a sequence, not a switch. Publish SPF and DKIM, then DMARC at p=none with…
SPF Too Many Lookups: The Limit That Breaks Client Mail Without Warning
Short answer: an SPF record may trigger at most ten DNS lookups when a receiving mail server evaluates it. Go…
WordPress Contact Form Not Sending? The Worse Case Is When It Says It Did
Short answer: a wordpress contact form not sending is usually easy to spot, because the visitor gets an…